Since 1999, The CARLAB has helped its clients create some of the transportation industry's most successful vehicles

Our product and service development is firmly rooted in empathic design

Since 2011, we've leveraged this development acumen to also serve the financial, consumer product and energy sectors

 

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Research

Planning, execution, and analysis

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ConsuLting

Product, service, technology, and strategy 

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Design

Design and engineering briefs

Our Clients

 
 
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More than 150 years of automotive experience

From OEM executive experience, to the winningest NASCAR vehicle of all time, to Wall Street analysis, to top-ranked FFM motocross competition, to ArtCenter professorship

  Bob Martin   Director of Research

Bob Martin

Director of Research

  Maeva Ribas   Manager of Design Analysis

Maeva Ribas

Manager of Design Analysis

  Mike Dovorany   Director of Consulting

Mike Dovorany

Director of Consulting

 
  Eric Noble   President

Eric Noble

President

  Bill Surber   Director of Engineering

Bill Surber

Director of Engineering

Based in the center of the advanced automotive design world

 

The CARLAB looks for the best way to achieve insight, even if it requires an unconventional approach or yields an unpopular result

Automotive candor and insight for those who really want to know – without politics

 

 
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