Since 1999, The CARLAB has helped its clients create some of the transportation industry's most successful vehicles

Our product and service development is firmly rooted in empathic design

Since 2011, we've leveraged this development acumen to also serve the financial, consumer product and energy sectors

 

IMG_1005.JPG

Research

Planning, execution, and analysis

graph2.jpg

ConsuLting

Product, service, technology, and strategy 

DD.JPG

Design

Design and engineering briefs

Our Clients and Partners

 
 
March.jpg
 

More than 150 years of transportation experience

From OEM executive experience, to the winningest NASCAR vehicle of all time, to top-ranked FFM motocross competition, global Advanced Design direction and ArtCenter professorship

 
Maeva1.jpg

Maeva Ribas

Manager of Design Research & Strategy

Eric2.jpg

Eric Noble

Founder and President

Bob1.jpg

Bob Martin

Director of Research

 

Emeritus

 
Masahiko2.jpg

Jack Kobayashi

Design Director Emeritus

Bill.jpg

Bill Surber

Engineering Director Emeritus

Based in the center of the advanced automotive design world

 

The CARLAB looks for the best way to achieve insight, even if it requires an unconventional approach or yields an unpopular result

Automotive candor and insight for those who really want to know – without politics

 

 
20180405_114713.jpg
Inside.jpg
20180405_123238.jpg
20180405_114643.jpg
Orange-CA.jpg